Data-Driven Strategic Growth

Voice of Customer Research

  • Execute in-depth research interviews with key stakeholders
  • Design comprehensive interview guides and research frameworks
  • Synthesize qualitative insights into actionable recommendations
  • Develop targeted improvement strategies based on customer feedback

Market & Customer Analysis

  • Large-scale customer research for quantitative insights into:
  • Purchase drivers and decision criteria
  • Satisfaction metrics and improvement opportunities
  • Churn patterns and retention levers
  • Customer lifetime value optimization
  • Market sizing and opportunity quantification
  • Customer segmentation and prioritization analysis
  • Expansion opportunity evaluation

Operations & Experience Optimization

  • Deep-dive analysis of competitive dynamics and market structure
  • Feature, pricing, and messaging benchmark analysis
  • Defensible differentiation identification

Market & Customer Insights

Growth & Value Creation

Market Opportunity Development

  • Market entry strategy and execution
  • Product-market fit validation
  • Growth opportunity prioritization
  • Data-driven expansion planning
  • Unit economics optimization

Strategic Partnership Development

  • Partnership opportunity evaluation and prioritization
  • Economic modeling and value proposition development
  • Program structure recommendations
  • Execution support from outreach through closure

Value Creation Initiatives

  • Value driver identification and quantification
  • ROI-focused recommendation development
  • Implementation roadmap creation
  • KPI framework development and tracking

Operations & Experience Optimization

Process Optimization & Scaling

  • Core process documentation and enhancement
  • Scalable training system development
  • Performance measurement framework creation
  • Automation opportunity identification and ROI analysis
  • Working capital and operational efficiency improvement

Customer Experience Enhancement

  • Data-driven experience improvement programs
  • Quantitative measurement framework development
  • Implementation support and change management
  • Scalable improvement process creation

When to Work With Us:

  • Need extra bandwidth for a critical project but can't justify a full-time hire

  • Want to validate decisions with robust market data

  • Have key partnership or presentation opportunities

  • Need to understand and act on customer needs and behavior

  • Want to identify and quantify growth opportunities

  • Need to optimize operations while staying focused on growth

Recent Projects

Marketplace Growth:

Led comprehensive market expansion analysis for B2B marketplace, including 25+ expert interviews and competitive assessment. Provided clear go/no-go recommendation that helped client avoid costly market entry mistake and refocus resources on more promising opportunities

Beauty Brand Partnerships:

Developed and executed partnership strategy for emerging beauty brand, including program structure, economic modeling, and execution support. Resulted in successful launch of three key retail partnerships in under 3 months

Customer Retention:

Analyzed 500+ lapsed customers through surveys and interviews, identifying previously unknown churn drivers. Developed targeted intervention strategies that reduced customer departures in pilot locations

Startup Fundraising:

Created compelling seed pitch deck for beauty tech startup, transforming complex customer and market data into clear growth story. Supported successful fundraising process through multiple investor presentation iterations